
I am Mattia Borchi, a Technical Product Manager working in the coffee industry, building products for coffee professionals and enthusiasts across global markets since 2019.
My background combines mechatronics with a B.Sc. in Business and Economics focused on econometrics. This shapes my approach: systems-oriented, data-driven product decisions.
At the core of my work is a belief that great products start with listening. I focus on translating consumer insights and technical constraints into product decisions that are both meaningful to users and viable to build
Originally from Tuscany, Italy, and now based in Germany, I have worked across multiple countries and speak three languages, collaborating with cross-functional teams and customers throughout Europe and beyond.
Outside of work: traveller, coffee enthusiast, lifelong learner, and proud pizza maker.
Managing multiple product families, launches, variants, and lifecycle activities across the portfolio.
Created or approved annually to support portfolio decisions, launches, and lifecycle management.
Managing initiatives across development, validation, and market introduction.
Aligning multidisciplinary teams across marketing, engineering, sales, operations, and manufacturing.
Guides cross-functional product teams through the product development lifecycle.
Defines product direction and manages the portfolio against business objectives.
Owns go-to-market strategy and MRD creation, coordinating Engineering, Sales, and Marketing around a single launch plan.
Converts competitor analysis into differentiated product positioning that sharpens pricing and messaging decisions.
manages products from launch to end-of-life through strategic lifecycle decisions.
Aligns product vision, priorities, and execution plans across teams.
Structures product development through defined phases and decision points.
Identifies customer needs to guide product decisions.
Ranks initiatives based on Reach, Impact, Confidence, and Effort. Prioritises requirements as Must, Should, Could, and Won’t have.
Validates product decisions through controlled experiments.
A clear path toward team management and senior product ownership, with real scope to grow.
Cross-market, high-pace work with teams that collaborate across borders and functions.
An environment that invests in growth, new challenges, and honest feedback along the way.
Flexibility to work well and live well, in a culture built on mutual trust and respect.
“You’ve got to start with the customer experience and work back toward the technology”
Steve Jobs